Hyundai East Africa Limited adaptation to East Africa

 Hyundai East Africa Limited has once again formulated another notable marketing incentive in the wake of the tough economic climate in the country. 

“We understand that there has been a drastic change in the way consumers makes their purchasing decisions so we are providing flexible financial facilities,” said Mr Mehboob Karmali, the CEO of Hyundai East Africa Ltd.
The reputable Company will now be offering brand new Hyundai vehicles both for the commercial and private use of different financing options to enable consumers in Tanzania to have the opportunity to purchase the latest Hyundai models.
Consumers that obtain vehicle finance from banks and other financial institutions will be offered a finance option with a 50% advance payment whereas other consumers can purchase a brand new Hyundai vehicle on Lease-to-Own terms with a minimal deposit.
Hyundai East Africa is also offering government healthcare centers, dispensaries and hospitals brand new Hyundai Ambulances on extended terms of payment.
The brand has not only broken into the mainstream market but has also lead the automobile industry in its own unique way.
Hyundai is the leading vehicle manufacturer in South Korea and the 4th largest vehicle manufacturer in the world. The Hyundai plant in Seoul, Korea is the largest automobile plant in the world.
Hyundai continues to lead the way in quality and technology and was the first automaker to offer the Android Auto smartphone integration system and actually makes its own steel for its vehicles. This is a huge departure from the norm in the automobile manufacturing industry.
Hyundai is in the top 100 most noticeable global brands worldwide and is the top-tier sponsor of FIFA as the Automotive Official Partner since 1999 and has supported FIFA competitions to date including the next FIFA World Cups, Confederations Cups, Women’s World Cups, U-20 and U017 World Cups until 2022.
Hyundai further leveraged its FIFA partnership with the launch of the Hyundai Best Young Player Award (HBYPA) in 2010. Hyundai is the exclusive presenter of the HBYPA, a coveted honour recognizing the most outstanding FIFA World Cup™ performances by footballers under 21 years of age.
In addition to football, Hyundai also sponsors Cricket and Golf through associations with the International Cricket Council (ICC) and PGA Tour and is the Official Sponsor for the 2017 NFL draft in the United States.
Hyundai’s numerous sports sponsorships earned it “Brand of the Year” in 2016.

Hyundai East Africa Limited was established in 1991 and are the exclusive authorized Distributors in Tanzania for Hyundai Motor Company (HMC) and Hyundai Heavy Industries (HHI) of South Korea.

Hyundai East Africa has been marketing, selling and providing comprehensive after sales services for the full range of Hyundai vehicles and Hyundai Construction Equipment in Tanzania for almost 3 decades. 

Posted on : 26 Oct,2021 | News Source : ABNews

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