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Mercedes-Benz introduces all-new electric mobility brand
At the Paris Motor Show, Mercedes-Benz unveiled its new product brand for electric mobility: EQ. The name stands for 'electric intelligence' and encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself.
Mercedes-Benz claims that EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units.
The new brand is heralded by the close-to-production concept vehicle 'Generation EQ', which celebrated its world premiere in Paris. The first series-produced EQ model will be launched in the SUV segment before the end of this decade. There will be a strategic product initiative that will gradually augment the portfolio of Mercedes-Benz Cars with electric models.
"The electric drive is the future. That's why we're investing massively in a battery-electric fleet and in battery technology - including as an energy store for private and industrial use. With EQ, we're going a step further. Under this brand, we're bundling our entire know-how regarding intelligent electric mobility from Mercedes-Benz," says Ola Källenius, member of the board of management of Daimler AG with responsibility for Mercedes-Benz Cars Sales.
The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes-Benz. In this way, the inventor of the motorcar is providing a simple and transparent means of orientation for customers within its expanding portfolio.
Mercedes-Benz already offers charging infrastructure for electric cars, including a wallbox as a fast-charging station for the home, the free app 'Charge&Pay' for recharging at public charging stations as well as - for home-owners and businesses - stationary energy storage units for the power generated by photovoltaic or solar systems. These products and services will in future be bundled under EQ. In this way, Mercedes-Benz says it is creating a consistent and clear image for sustainable products and services with the star.
Posted on : 05 Sep,2025 | News Source : ABNews
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