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Nigeria’s first-ever virtual car launch hosted by Massilia Motors
Massilia Motors, only distributor of Mitsubishi Motors in Nigeria, is set to make history, as it pulls the wrap off the New Generation Pajero Sport. The live premiere of the new SUV is the first of its kind in the country. It will feature the unveiling of the New Generation Pajero Sport and an immersive 360-degree virtual tour.
The brand opted for an innovative digital solution with a live stream of the anticipated SUV launch due to the Covid-19 pandemic and social distancing measures. The focus is to keep hope alive with entertainment during these tough times.
Redesigned with the theme ‘Elevate your Journey’ the New Generation Pajero Sport was crafted to meet drivers’ desires for a best blend of comfort and functionality, while also possessing the off-road capability, reliability, and durability of the Pajero series, in a mid-size SUV.
The launch event will start with a digital press conference after which guests will be invited to take an intimate look at the Pajero Sport via a 360° virtual tour, followed by a livestream music event and special guest appearances.
Speaking about the event, the Managing Director/Country Delegate CFAO Nigeria, Thomas Pelletier, explained that the company had to adapt rapidly to the new realities faced with the COVID – 19 pandemic, putting in place measures to ensure the safety of customers and staff.
“The New Pajero Sport is tailored to suit the evolving needs of customers who desire advanced technology, more stylish and appropriate off-road SUVs. This virtual launch will be an appealing way to unveil the new model and above all, ensure all our guests are safe,” Pelletier said.
Massilia Motors is also offering customers new value-added packages, with the introduction of service plans to ensure lower cost of ownership of vehicles and fleet solutions for businesses.
Posted on : 02 Apr,2025 | News Source : techcabal.com
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