IKA Germany (IKA Industrie- und Kraftfahrzeugausrüstung GmbH), a leading global player in the automotive spare parts, has appointed the Pan-Africa automotive media agency, Auto Report Africa, as an Authorised GeBe Trader and its agent for Nigeria and Ghana with oversight for the rest of West Africa.
IKa supplies customers in over 70 countries across five continents.
The appointment is part of the move by the German company to fully launch into the West African markets with GeBe range of products, including its newly-introduced made-in-Germany GeBe premium water pumps for a wide range of vehicles. It is also coming at a time many German companies are planning to return to Nigeria because of the current administration’s hard stance on corruption.
Promising to bring to Nigeria, Ghana and the larger West African markets, highest quality GEBE range of products at very competitive prices, IKA Germany Head of Sales Sebastian Hoff, said his company had been missing a representation in Nigeria and other West African markets despite its popularity in other parts of Africa.
“We are set for a solid partnership. Our MD just signed your certificate, all other information, we will take step by step,” Hoff was quoted in a letter sent to the Managing Editor, Auto Report Africa, Olaolu Olusina.
“The appointment is not only an expression of confidence in what we are doing, but also an attestation to our total commitment to the automotive industry in Africa. We see this as an opportunity to bring quality and original European standard automotive spare parts to our market and rid the industry of fake and substandard products. We promise not to betray the trust IKA Germany has reposed in us.”
The GeBe range includes automotive electronics and accessories; high-quality engine management components; spare parts for starters and alternators; advanced automotive lighting solutions as well as automotive filters. Recently, the made-in Germany GeBe premium water pumps were added to the range.